O’Neill collection launch
For the upcoming winter, O'Neill is launching an exciting collection that can't be left unnoticed. To get these new looks of 2017 on the radar, we’ve invited press and relevant influencers to an exclusive evening in the Eddie the Eagle museum, where we celebrated the Retro Collection. We gave an exclusive sneak peek of the brand new O’Neill FW 17/18 Re-Issue collection by hosting an on-brand event.
Retro sneak peek
Besides the invitations and guestlist services and production of the event, we’ve also created the press kits and distributed them to a selected group of relevant media where we did a little throwback to the 80’s and the retro times. The lookbook was styled as an oldschool photo album, showing a preview of the collection photo album style: as if you’re looking at your old ski pictures from back in the days.
Just like the invitation, we made sure that the styling was edgy and street style inspired – making it interesting for the hardcore ski’ers and snowboarders but also for the underground fashion scene.
The Retro event
Let’s go back in time and celebrate the 80’s: retro vibes, cosy ski lodges, nice tunes and not to mention glühwein and pretzels.
The retro ambiance served as the perfect spot to reveal the new O’Neill FW 17/18 Re-Issue Collection, where the inspiration and heritage of the upcoming winter collection was explained to the audience.
The guests were all captured in the GIF photobooth where you could share your images on social channels in realtime.
Media, bloggers and influencers joined the event such as JFK Magazine, bloggers as Fitgirls, De Knapzak, Chicks with Barbels and Quarter Magazine.