LG Mud Masters

To demonstrate the speed and cleaning power of the LG TurboWash in a unique way, we found the muddiest people in Germany and The Netherlands and gave them a very live demonstration of LG's latest washing machine.

The perfect photo opp

We highlighted the TurboWash’ USP’s in an engaging way and reached more than 1.500.000 people with both organic and sponsored content. The activation was awarded a Bronze Medial in LG’s Worldwide Marketing Best Practice Competition 2015. For LG we developed this brand experience, we arranged the partnership, organized all media outreach and took care of all reporting afterwards.

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